Product Design
In my role as UX Designer, I led a comprehensive overhaul of Vans’ Information Architecture and taxonomy to enhance site navigation and product discoverability. Utilizing tools like Figma, FigJam, UserTesting.com, and Content Square, I conducted rigorous user research—including System Usability Scale assessments, card sorting, and tree testing—to identify and address navigation pain points. This initiative involved close collaboration with Vans’ marketing and product catalog teams, adapting to stakeholder changes mid-project. The result was a streamlined, user-centric navigation structure that improved usability and aligned with user expectations.