My Role
A case study is an in-depth exploration of a creative solution to a specific problem. As a graphic designer, I use case studies not just to display visuals, but to tell the story of how design drives understanding, engagement, and results.
My process begins by identifying the objective of the campaign, the purpose behind the design, and a clear summary of the outcome. I work to capture the creative brief, brand context, and strategic goals that shaped the direction of the work.
A core part of my approach is transforming complex qualitative and quantitative data into clear, engaging visuals. I believe data visualization and infographics are essential tools for making bulky or abstract information more accessible—whether I’m explaining campaign results, illustrating user insights, or supporting a pitch deck.
While my focus is on visual communication, I often draw from my UX background to improve clarity and usability—especially when designing digital or interactive assets. Each case study highlights my strengths in creative direction, collaboration, and execution across print, digital, and experiential media, with an emphasis on turning information into impact.
